They key to gaining organic traction in the ever-elusive, wide-array of social platforms is simply knowing your audience. Without this base level of understanding, do you really even know who you're marketing to? When you've unlocked your key demographics, you'll be surprised what falls into place, as you'll see above in the sample metrics I've garnered for past clients. You'll also see examples of community management, design, brand voicing, and paid media metrics.